Todd Toler

I am currently the Director of User Experience at John Wiley & Sons, leading publishers in print and online of consumer, business, higher education, medical, technical, and scientific information. In this role, I look after interaction design and user research within Online Channel Development, the primary user centered design group at Wiley. Recent projects include Dummies.com, CurrentProtocols.com, Wiley Online Library, Cliffsnotes.com, and a redesign of the innovative teaching & learning platform -WileyPLUS. Before coming to Wiley, I worked at Sachs Insights as a User Research Consultant for a wide variety of clients across industries – including Best Buy, US Airways, Starwood Hotels, Thomson-Reuters, R/GA, IconNicholson, Ameritrade and HBO. I have logged countless hours in darkened, M&M filled rooms watching people use websites and other digital products. At some point I realized it is always easier to be usable than it is to be excellent and inspiring – and that tomorrow’s UX professionals will be working in an entirely different environment than those of today.


Posts by Todd Toler

The Trouble with Scientific Figures

Friday, September 30th, 2011

eBook User Experience (and why I know so little about it)

Wednesday, March 30th, 2011

The User Experience of Organic Chemistry – Part 2: NMR Spectroscopy

Monday, March 7th, 2011

Proofiness and User Research, A Book Review

Friday, January 14th, 2011

My Reading List in 2010

Thursday, December 30th, 2010

Great Moments in UI: The Bloomberg Terminal

Sunday, December 5th, 2010

Kami no Shizuku (The Drops of the Gods) and Scanlations

Tuesday, October 5th, 2010

The User Experience of Organic Chemistry – Part 1: A Chemical Language

Thursday, September 23rd, 2010

The User Experience of F1 Telemetry

Monday, August 30th, 2010

10 More Great Interaction Designs – in Cut and Folded Paper

Thursday, June 17th, 2010