Todd Toler

I am currently the Director of User Experience at John Wiley & Sons, leading publishers in print and online of consumer, business, higher education, medical, technical, and scientific information. In this role, I look after interaction design and user research within Online Channel Development, the primary user centered design group at Wiley. Recent projects include Dummies.com, CurrentProtocols.com, Wiley Online Library, Cliffsnotes.com, and a redesign of the innovative teaching & learning platform -WileyPLUS. Before coming to Wiley, I worked at Sachs Insights as a User Research Consultant for a wide variety of clients across industries – including Best Buy, US Airways, Starwood Hotels, Thomson-Reuters, R/GA, IconNicholson, Ameritrade and HBO. I have logged countless hours in darkened, M&M filled rooms watching people use websites and other digital products. At some point I realized it is always easier to be usable than it is to be excellent and inspiring – and that tomorrow’s UX professionals will be working in an entirely different environment than those of today.


Posts by Todd Toler

10 More Great Interaction Designs – in Cut and Folded Paper

Thursday, June 17th, 2010

R/GA Has Stage Presence in Corporate Website’s Design

Thursday, June 3rd, 2010

How to Name Your Website and Write A Tagline like a Pro

Monday, May 24th, 2010

Eight Homepage Designs That Would Work as Billboards

Sunday, May 9th, 2010

Think Like An Instructional Designer – IA Summit 2010

Saturday, April 10th, 2010

Learning Theories for Interaction Designers #5 – Case-based Reasoning

Tuesday, April 6th, 2010

Learning Theories for Interaction Designers #4 – Cognitive Flexibility Theory

Tuesday, April 6th, 2010

Learning Theories for Interaction Designers #3 – Cognitive Apprenticeship Theory

Monday, April 5th, 2010

Learning Theories For Interaction Designers #2: Schema Theory

Monday, April 5th, 2010

Learning Theories for Interaction Designers #1 – Situated Learning

Saturday, April 3rd, 2010