Archive for category Reviews
Interaction Design & Sustainability Case Study: Ford SmartGuage with EcoGuide
Posted by Todd Toler in Interaction Design, Reviews on December 4th, 2009

The dashboard that monitors what the driver is doing, not the machine.
Ok, so I admit that I have a tendency to overvalue the impact of my own profession. I believe Malcom McCullough when he says that interaction design is likely to be one of the great liberal arts of the 21st century. The great American novel, when it finally arrives, will be planned in Omnigraffle. And the fact that most of us deploy our tradecraft in the service of streamlining the movie rental process, selling sunglasses or laminate flooring, facilitating the sharing of snapshots and how-to articles on pumpkin carving does not diminish our greatness. In fact, in my world, interaction designers are likely to be key players in all forms of meaningful societal change from here on in. (Just try and tell me that Obama’s website wasn’t pivotal in his election!) But what role does I.D. have in making the planet greener? Even I struggled with that one.
10 Great Interaction Designs – in Cut & Folded Paper
Posted by Todd Toler in Interaction Design, Reviews on September 30th, 2009

Experience designers who work in digital media such as RIAs, video games, and DVD menus are already well conditioned to thinking beyond the page as a metaphor for organizing information structures. But paper itself is not the villain. In fact, paper can be transformed into all sorts of interesting interactive possibilities – including graceful and surprising transitions, progressive disclosure of information, impactful visuals, and above all, a compelling and satisfying simplicity.
Wired Misses the Point in Craigslist Cover Story
Posted by Todd Toler in Interaction Design, Reviews on August 21st, 2009

The September, 2009 Issue of Wired
For several years now, I’ve been showing a screen capture of the craigslist.org home page to audiences at various presentations on usability. I ask a simple question. Is this website usable? The audience members, who are generally students, programmers and business people and not members of the design community, invariably return a resounding yes in response to my question. It’s taken for granted. Craigslist, in all it’s glorious straightforwardness, defines usable. Then I proceed to show them how the design breaks a lot of rules – at least by the conventional wisdom of modern web UI designers. For instance, the craigslist home page is crammed full and almost completely lacks any sense of visual heirarchy or prioritization. It provides little to no opportunity for serendipitous discovery of content, only myriad starting options for those who already know what they are looking for. It’s chock-full of cryptic abbreviations. It’s un-visual. It squanders precious screen real-estate on seldom used features. For instance, a full third of the screen is devoted to displaying all the cities where the various Craigslists are located – something which the average user rarely, if ever, has the need to change. Let’s face it, this site is a usability train wreck, right?
Zooming in on Prezi: A Review
Posted by Todd Toler in Reviews on July 21st, 2009
PowerPoint slide shows are like commercial jet aircraft– ubiquitous in business life, but with technology that hasn’t seemed to budge in decades. As a communication medium, PowerPoint is one of the great corrupting influences for those of us who trade in the office arts. It’s the junky sit-com of authoring environments, with it’s crammed toolbars full of lazy visualizations and transitions, text distorters, prix fixe layouts and color schemes, royalty free clip-art hokum and assorted other information-free nonsense. Its worst trait of all is more fundamental – that it constrains our ideas to the slide as the uniformly sized chunk of information. Once we commit to dealing in slides, we take an immediate hit on our mental agility and the level of focus we bring to the simple act of conveying our ideas.

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