Eight Homepage Designs That Would Work as Billboards » air_force_home_w_inlays

Airforce.com is far more engaging than it's rivals among the armed forces (Us Navy & US Marines), with it's animated homepage making a strong commitment to it's central theme, "It's Not Science Fiction." This page shows one of the challenges of creating simplified homepages: excellent creative ideas are needed when one can't fall back on the old stand by - the page of links.

Airforce.com is far more engaging than it’s rivals among the armed forces (Us Navy & US Marines), with it’s animated homepage making a strong commitment to it’s central theme, “It’s Not Science Fiction.” This page shows one of the challenges of creating simplified homepages: excellent creative ideas are needed when one can’t fall back on the old stand by – the page of links.

Few companies understand the limitations of consumer attention span better than Apple, and their corporate website's homepage is exactly as one would expect: bold, visual, simple, and most importantly - fully digestible in about 2 seconds of viewing time.
The original billboard homepage. In fact, this one's so simple it could be a tattoo. Yahoo is a cluttered disaster by comparison. Bing splits the differece, but it's decorative (and unrelated imagery) adds little impact from the branding perspective.

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