Eight Homepage Designs That Would Work as Billboards » apple_ipad_home

Few companies understand the limitations of consumer attention span better than Apple, and their corporate website's homepage is exactly as one would expect: bold, visual, simple, and most importantly - fully digestible in about 2 seconds of viewing time.

Few companies understand the limitations of consumer attention span better than Apple, and their corporate website’s homepage is exactly as one would expect: bold, visual, simple, and most importantly – fully digestible in about 2 seconds of viewing time.

Given that About.com has almost a million articles spread over hundreds of topics, the homepage shows unusual restraint and clarity of message. Competitors ehow and dummies.com are more typical, deploying a page with extensive amounts of carousels and "featured" content boxes that serves more as portal than billboard.
Airforce.com is far more engaging than it's rivals among the armed forces (Us Navy & US Marines), with it's animated homepage making a strong commitment to it's central theme, "It's Not Science Fiction." This page shows one of the challenges of creating simplified homepages: excellent creative ideas are needed when one can't fall back on the old stand by - the page of links.

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