Eight Homepage Designs That Would Work as Billboards » chemistry_home_w_inlays

The non logged-in homepage of a dating site has only one goal - get prospects to sign up. All the major sites have similar approaches in their design, but Chemistry.com's is the one whose value proposition is immediately clear. Chemistry.com makes better matches because of better personality testing. It is no coincidence that the best branded page is also the one that would make the best billboard.

The non logged-in homepage of a dating site has only one goal – get prospects to sign up. All the major sites have similar approaches in their design, but Chemistry.com’s is the one whose value proposition is immediately clear. Chemistry.com makes better matches because of better personality testing. It is no coincidence that the best branded page is also the one that would make the best billboard.

Interactive agency R/GA deploys a common trick, but a nice bridge for those not willing to give up the notion that a home page should be crammed with links. Above the fold we are in billboard territory, yet a user who bothers to scroll will find an enormous amount of content on one of the longest homepages I've ever seen.
Herman Miller takes perhaps the most common of all home page design components, the rotating central carousel, and creates an impactful statement by fully commiting to it. Little else clutters up the page: carousel controls are minimal, imagery is striking, and messaging is impactful. A more typical implementation of the home page carousel, as one of many features cluttering up the page, can be found at Bestbuy.com and Hulu.com.

This entry was posted on Sunday, May 2nd, 2010 and is filed under Uncategorized. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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