Eight Homepage Designs That Would Work as Billboards » Daffys_w_inlays

Retailer's web sites were quick to embrace the catalogue aesthetic, which is highly visual and showcases the merchandise over the cliched vernacular of a typical website. Daffy's pulls off something more subtle here than a catalogue. This page makes a bold and impactful visual statement about their brand promise, yet functions as a starting point for interacting with popular features on the site like the store locator and gift cards. And all elements work within the constraints of billboard inspired design.

Retailer’s web sites were quick to embrace the catalogue aesthetic, which is highly visual and showcases the merchandise over the cliched vernacular of a typical website. Daffy’s pulls off something more subtle here than a catalogue. This page makes a bold and impactful visual statement about their brand promise, yet functions as a starting point for interacting with popular features on the site like the store locator and gift cards. And all elements work within the constraints of billboard inspired design.

The original billboard homepage. In fact, this one's so simple it could be a tattoo. Yahoo is a cluttered disaster by comparison. Bing splits the differece, but it's decorative (and unrelated imagery) adds little impact from the branding perspective.
Interactive agency R/GA deploys a common trick, but a nice bridge for those not willing to give up the notion that a home page should be crammed with links. Above the fold we are in billboard territory, yet a user who bothers to scroll will find an enormous amount of content on one of the longest homepages I've ever seen.

This entry was posted on Sunday, May 2nd, 2010 and is filed under Uncategorized. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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