Eight Homepage Designs That Would Work as Billboards » google_w_inlays

The original billboard homepage. In fact, this one's so simple it could be a tattoo. Yahoo is a cluttered disaster by comparison. Bing splits the differece, but it's decorative (and unrelated imagery) adds little impact from the branding perspective.

The original billboard homepage. In fact, this one’s so simple it could be a tattoo. Yahoo is a cluttered disaster by comparison. Bing splits the differece, but it’s decorative (and unrelated imagery) adds little impact from the branding perspective.

Airforce.com is far more engaging than it's rivals among the armed forces (Us Navy & US Marines), with it's animated homepage making a strong commitment to it's central theme, "It's Not Science Fiction." This page shows one of the challenges of creating simplified homepages: excellent creative ideas are needed when one can't fall back on the old stand by - the page of links.
Retailer's web sites were quick to embrace the catalogue aesthetic, which is highly visual and showcases the merchandise over the cliched vernacular of a typical website. Daffy's pulls off something more subtle here than a catalogue. This page makes a bold and impactful visual statement about their brand promise, yet functions as a starting point for interacting with popular features on the site like the store locator and gift cards. And all elements work within the constraints of billboard inspired design.

This entry was posted on Sunday, May 2nd, 2010 and is filed under Uncategorized. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

  1. No comments yet.
(will not be published)

  1. No trackbacks yet.