Eight Homepage Designs That Would Work as Billboards » herman_miller_w_inlays

Herman Miller takes perhaps the most common of all home page design components, the rotating central carousel, and creates an impactful statement by fully commiting to it. Little else clutters up the page: carousel controls are minimal, imagery is striking, and messaging is impactful. A more typical implementation of the home page carousel, as one of many features cluttering up the page, can be found at Bestbuy.com and Hulu.com.

Herman Miller takes perhaps the most common of all home page design components, the rotating central carousel, and creates an impactful statement by fully commiting to it. Little else clutters up the page: carousel controls are minimal, imagery is striking, and messaging is impactful. A more typical implementation of the home page carousel, as one of many features cluttering up the page, can be found at Bestbuy.com and Hulu.com.

The non logged-in homepage of a dating site has only one goal - get prospects to sign up. All the major sites have similar approaches in their design, but Chemistry.com's is the one whose value proposition is immediately clear. Chemistry.com makes better matches because of better personality testing. It is no coincidence that the best branded page is also the one that would make the best billboard.
Think of a homepage as something a user takes in at 65mph. (photo credit: Andrew Canion)

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