Eight Homepage Designs That Would Work as Billboards » Rga_w_inlays

Interactive agency R/GA deploys a common trick, but a nice bridge for those not willing to give up the notion that a home page should be crammed with links. Above the fold we are in billboard territory, yet a user who bothers to scroll will find an enormous amount of content on one of the longest homepages I've ever seen.

Interactive agency R/GA deploys a common trick, but a nice bridge for those not willing to give up the notion that a home page should be crammed with links. Above the fold we are in billboard territory, yet a user who bothers to scroll will find an enormous amount of content on one of the longest homepages I’ve ever seen.

Retailer's web sites were quick to embrace the catalogue aesthetic, which is highly visual and showcases the merchandise over the cliched vernacular of a typical website. Daffy's pulls off something more subtle here than a catalogue. This page makes a bold and impactful visual statement about their brand promise, yet functions as a starting point for interacting with popular features on the site like the store locator and gift cards. And all elements work within the constraints of billboard inspired design.
The non logged-in homepage of a dating site has only one goal - get prospects to sign up. All the major sites have similar approaches in their design, but Chemistry.com's is the one whose value proposition is immediately clear. Chemistry.com makes better matches because of better personality testing. It is no coincidence that the best branded page is also the one that would make the best billboard.

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