My Reading List in 2010


Well, this was definitely the most prolific year of book reading in my life – 61 books.  Many of these were audio books, which a surprising amount of people challenge me about, as if it is not the same as reading.  But as a heavy listener, I have learned to concentrate quite well while being read to through my iPhone headphones.  I think it’s an acquired skill,  because last year I retained a lot less and spaced out a lot when listening to audiobooks.  Now I rarely do.   I listen around 3 hours a day now because of my commute, dog-walking, and exercise regimens.    I also turned back to reading print books again this year, more than ever, since going on a “low information diet” on all things other than books.  No more newspapers or magazines this year and way fewer podcasts and blog posts were consumed.  A couple of insights when reading over the list:

  • There are not many design or UX books available on audiobook, which sucks.  That category would be far more populated otherwise.
  • My work in science UI this year, particularly chemistry, was an obsession. My reading list shows that.
  • I didn’t list my abandoned books here, but they were all fiction.   I only got through 4 works of fiction, 2 of which were extremely short.  I just don’t have much patience for it these days.  The one novel I did inhale was Jonathon Lethem’s Chronic City – which I loved.
  • I rely on Audible.com’s sales quite a bit, so my list has some stinkers on it because of that fact.  Just not everything  I really want to read is affordable.
  • My favorite book of the year was the Selfish Gene.  It totally changed my understanding of the world and evolution, and is a masterpiece of science writing.  My favorite last year was Stephen Pinker’s The Blank Slate, and it is clear to me that Dawkins and Pinker are a cut above everybody else in terms of lucid thinking and clear writing style.
  • My least favorite book of the year was probably “One Second After” – a post-apocalyptic novel about an ElectroMagnetic Pulse attack on the US.  I should have known I would hate it when I saw that the forward was written by Newt Gingrich.  It’s full of paranoid spirit, gun toting bravado, and a deep sense of American exceptionalism.     It makes it clear that exactly the kind of narrow minds that persecuted Oppenheimer during the “red scare” of the 1950s are still a force in American life.
  • I also read endless and overlapping books on innovation and business, some of which were pretty lame.    Avoid the Power of Pull, Changing the Game, Wired to Care,  How Pleasure Works, The Pursuit of Perfect and Drive.   They’re all trying to do the Gladwell thing, and none of them really needed to be written.
  • The most mind-blowing books of my year were Biocentrism and the Ego Tunnel, which both make a convincing case that the universe and everything in it is generated by our own perception.
  • My other favorites were Good to Great by Jim Collins, a book I’ve quoted almost as much as I did the 4-hour Work Week last year, and Talent is Overrated, which instilled the idea of deliberate practice in me.

Science & Technology

MUST READ: The Selfish Gene, by Richard Dawkins

American Prometheus: The Triumph & Tragedy of J. Robert Oppenheimer by Kai Bird & Martin Shirwood

The Science of Formula One Design, by David Tremayne

Proofiness, The Dark Arts of Mathematical Deception by Charles Siefe

Don’t be Such a Scientist, by Randy Olson

The Myth of Alzheimers, by Peter J. Whitehouse

MUST READ:  Biocentrism, by Richard Lanza

101 Theory Drive, by Terri McDermott

Endless Forms Most Beautiful, by Sean B. Carroll

The Demon Under the Microscope, by Thomas Hager

Science Matters, by James Trefil, Robert M. Hazen

A Short History of Nearly Everything, by Bill Bryson

The Ego Tunnel, by Thomas Metzinger

The Brain that Changes Itself, by Norman Doidge

Particle Physics: a Very Short Introduction, by Frank Close

History, Philosophy & Social Science

Thus Spoke Zarathustra, by Freidrich Neitzsche

MUST READ: The Philosophy of Freidrich Neitzsche, by H.L. Mencken

Man’s Search for Meaning, by Victor Frankl

Walden, by Henry David Thoreau

Intellectuals, by Paul Johnson

The Moral Landscape, by Sam Harris

Our Magnificent Bastard Tongue, by John McWhorter

The Evolution of God, by Robert Wright

Design, Interaction Design, & Information Science

Box, Bottle, Bag: The World’s Best Packaging Design, by Andrew Gibbs

Information, by Luciano Floridi

Prototyping, by Todd Ziki Warfel

Undercover UX, by Cennydd Boyles & James Boxx

Cognitive Surplus, by Clay Shirky

Business & Innovation

MUST READ: Good to Great, by Jim Collins

Bloomberg by Bloomberg, by Michael Bloomberg

MUST READ: The Death of Capital, by Michael E. Lewitt

Too Big to Fail, by Andrew Ross Sorkin

Brand it Yourself, by Lynn Altmann

Rework, by Jason Fried & David Heinemeier Hansson

Tribes, by Seth Godin

The Numerati, by Stephen Baker

Where Good Ideas Come From, by Steven Johnson

The Power of Pull, by John Hagel, John Seely Brown, and Lang Davison

MUST READ: Talent is Overrated, by Geoff Colvin

Wired to Care, by Dev Patnaik

Changing the Game, by David Edery & Ethan Mollick

Drive: The Surprising Truth about What Motivates Us, by Daniel Pink

Fiction

Animal Farm, by George Orwell

The Picture of Dorian Gray, by Oscar Wilde

Chronic City, by Jonathon Lethem

One Second After, by William R. Forstchen

The Diamond Age, by Neil Stephenson (re-read)

Psychology

The Pursuit of Perfect, by Tal Ben-Shahar

50 Self Help Classics, by Tom Butler-Bowden

The Happiness Hypothesis, by Jonathan Haidt

Breakfast with Socrates, by Robert Rowland Smith

Mindfulness, by Ellen J. Langer

How Pleasure Works, by Paul Bloom

Miscellaneous Nonfiction

The Know it All, by A.J. Jacobs

MUST READ: In Defense of Food, by Michael Pollan

The Ominvore’s Dilemma, by Michael Pollan

Second Nature, by Michael Pollan

Anti-cancer, by David Servan-Shreiber

The Rolling Stones: Exile on Main Street (33 & 1/3)  by Bill Janovitch

MUST READ: Adventures on the Wine Route, by Kermit Lynch

Open: An Autobiography by Andre Aggassi

Tokyo Vice by Jake Adelstein

  1. #1 by Rian on December 31st, 2010

    Hi Todd – thanks for the list, it’s always good to see what other people are reading. What did you think of Undercover UX? I enjoyed it but felt it was more an introduction/reference. I agree that it’s so hard to find solid UI/UX books. I do recommend LukeW’s “Web Form Design” if you ever have to do that as part of your work.

    I look forward to more posts from you next year – you always make me think.

  2. #2 by jon on January 5th, 2011

    Hey-
    Quite a list- after reading your Bloomberg Terminal post (good to see you get Vosne Romanee in there) I can’t help but think you should get some Richard Ford on your headphones- might bring you back to fiction (if you ever look back).

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