Author of  The 4 Hour Work Week – and therefore a deserving hero to us all – Tim Ferriss gives a very useful presentation full of practical tips for successful blogging.  I was most impressed by the advice on establishing an efficient writing and editing process, which let’s face it – is the most time consuming aspect of blogging and where most of us fall over. Tim also demonstrates committment to a very Solid State UX principle – which is to always test your assumptions, then make small tweaks until you optimize your user’s experience. He shares some fascinating click stream data and insights collected from his own blog.  From San Francisco WordCamp 2009: Approx. 50 min