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R/GA Has Stage Presence in Corporate Website’s Design

R/GA's Corporate Website is a radical design in IA terms, hiding in plain site.

R/GA's main corporate website has a radical design in information architecture terms, which it hides in plain sight.

Dave Malouf coined a prescient phrase in the title of a recent blog post regarding the design of websites.  It’s not really a page anymore, but more of a stage. “Like the real stage itself,” he wrote, “we can create sub-stages where sub-dominant contexts have great significance and focus if only but for a short while, while contextually relevant to the whole.”  This is a tidy way of characterizing the very essence of the RIA movement, and an excellent conceptual framework for understanding the information architecture of the post-page web.   Web designers have traditionally constructed virtual buildings, not narratives, out of information – with pages as their rooms and sitemaps and breadcrumbs as their planning tools and system of wayfinders. But this is changing fast and stagecraft is soon to become a key skill of all employed web IAs.

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