Posts Tagged environmental

The Design of Traffic Control

MUTCD_cover

How do you know if you are well suited to a career in information architecture?   Well, here’s a little test.  When you are finished reading this post, follow the link I provide to the US Department of Transportation’s Manual on Uniform Traffic Control Devices(MUTCD), which is the definitive, 864 page style guide for the country’s road signs, signals, and traffic markings.  If you soon find yourself delightfully lost in the visual minutiae and obscene specificity of the guidance provided, then you are either Rain Man or what I suspect is a natural born IA.

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Interaction Design & Sustainability Case Study: Ford SmartGuage with EcoGuide

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The dashboard that monitors what the driver is doing, not the machine.

Ok, so I admit that I have a tendency to overvalue the impact of my own profession.  I believe Malcom McCullough when he says that interaction design is likely to be one of the great liberal arts of the 21st century.  The great American novel, when it finally arrives, will be planned in Omnigraffle.  And the fact that most of us deploy our tradecraft in the service of streamlining the movie rental process, selling sunglasses or laminate flooring, facilitating the sharing of snapshots and how-to articles on pumpkin carving does not diminish our greatness.  In fact, in my world, interaction designers are likely to be key players in all forms of meaningful societal change from here on in.   (Just try and tell me that Obama’s website wasn’t pivotal in his election!)  But what role does I.D. have in making the planet greener?  Even I struggled with that one.

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