The dashboard that monitors what the driver is doing, not the machine.

Ok, so I admit that I have a tendency to overvalue the impact of my own profession.  I believe Malcom McCullough when he says that interaction design is likely to be one of the great liberal arts of the 21st century.  The great American novel, when it finally arrives, will be planned in Omnigraffle.  And the fact that most of us deploy our tradecraft in the service of streamlining the movie rental process, selling sunglasses or laminate flooring, facilitating the sharing of snapshots and how-to articles on pumpkin carving does not diminish our greatness.  In fact, in my world, interaction designers are likely to be key players in all forms of meaningful societal change from here on in.   (Just try and tell me that Obama’s website wasn’t pivotal in his election!)  But what role does I.D. have in making the planet greener?  Even I struggled with that one.

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