Photo Credit: dgilder

Without a doubt, online surveys are the cheapest, easiest way to reach out to a large number of a website’s customers to gauge their opinion- but if not crafted correctly, they can result in misleading information.  You do not need to be a research expert to field a successful survey, but knowing the limitations of each option in your research toolkit is the only way to get accurate, impactful, and persuasive results. There are many issues to cover within this topic, but let’s begin with the basics by crafting a survey that successfully answers three key questions:

- Who is using the site?
- What do they think of it?
- Are they accomplishing what they want to?

If we can get accurate answers to these questions, then we can deduce what needs to change about the site in order to become a greater success.

Read the rest of this entry »